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      Standardized Phone Number Entry with Country Code

      To ensure all phone numbers in HubSpot are stored in a consistent, country-code-inclusive format for reliable communication, automation, reporting, and integration across platforms.

      Why This Matters

      Data Quality & Consistency

      • Consistent phone formatting ensures high-quality data — valid, standardized, and reliable.
      • Prevents mismatches, duplicates, and failed imports/exports caused by inconsistent formats.

      Global Communication

      • Including the country code ensures that calls, texts, and automated workflows function correctly for both domestic and international contacts.

      Integration Compatibility

      • External systems (e.g., dialers, WhatsApp integrations, SMS tools, Website Feed) require the country code to route calls/texts properly.

      Reporting & Segmentation

      • Country codes allow for regional segmentation, compliance with local communication laws, and accurate campaign targeting.

      Scope

      Applies to:

      • All staff entering, importing, or updating phone numbers in HubSpot contact or company records.

      • Phone properties such as Phone Number, Mobile Phone Number, Secondary Phone Number of Site, Fax Number

      Procedure

      When Adding or Editing a Phone Number

      1. Search Before Adding

        • Ensure the contact/company doesn’t already have a number listed to avoid duplicates.

      2. Use International Format

        • Always include:

          • Plus sign (+)

          • Country code (CA by default)

          • Area code (no leading zeros)

          • Phone number

        • Example:

          • CA: +1 250 555 7890

          • UK: +44 20 7123 4567

        • Check for Accuracy

          • Validate that the number matches the contact’s actual location.

          • Confirm the country code if unsure via countrycode.org or your internal guide.

        • Imports

          • Standardize formats in spreadsheets before importing into HubSpot.

          • Use HubSpot’s Property Validation rules for phone numbers where possible.

        Do’s and Don’ts

        ✅ Do:

        • Always start with + followed by the country code.

        • Match the number’s country code to the contact’s address location.

        • Apply the format to both landlines and mobile numbers.

        ❌ Don’t:

        • Enter numbers without the country code.

        • Use inconsistent separators (e.g., sometimes spaces, sometimes dashes).

        • Leave placeholder values like 000000 or 12345.